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Article: PROTECTION: Tough conditions.(Aviva PLC)

Article from:
Money Marketing
Article date:
October 29, 2009
Author:
Copyright

Transparent quality will help advisers pick the right CI cover

Aviva is the latest provider to increase the number of critical illnesses covered but at the same time made it very clear they do not believe in playing the numbers game.

This is one game though that only the unpopular kid in the corner dares not play and, whatever Aviva says, they are not that kid. But while providers jostle in the playground trying to be top when it comes to conditions offered, it is becoming increasingly difficult for advisers to know which series of conditions is really going to give customers the best chance of claiming.

Unless one has a customer who just ...

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