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Article: Brands confused by affiliate jargon reports Affilinet.(Brief article)
- Article from:
- New Media Age
- Article date:
- October 29, 2009
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Brands continue to be confused by affiliate marketing terminology despite nearly half planning to increase spend in the sector next year, according to new research.
A survey of more than 100 brands by Affilinet, the AdLink-owned affiliate network, revealed 42% intend to increase their affiliate marketing budgets in the next 12 months, citing the cost-effectiveness of the channel. However, the research revealed many brands working in affiliate marketing remain confused by common terminology and acronyms used in the sector.
For example, 80% of brands ...