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Article: Sky Digital Media offloads Football League site ad sales to Perform.(Brief article)
- Article from:
- New Media Age
- Article date:
- October 29, 2009
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Sky Digital Media has handed its digital ad sales contract for FL Interactive, the Football League's interactive arm, to Perform Sales as it focuses on core digital properties.
Perform Sales will manage both display and video ad sales for the 80 football club sites run by FLi, after agreeing an undisclosed financial deal with Sky Digital Media.
The FLi estimates the sites have 5.5m unique visitors and 65m page impressions a month.
Perform will manage sales for the remainder of the 2009/10 season, with FLi launching a tender for the long-term contract imminently.
Sky Digital Media's decision to hand the contract to Perform Sales is ...