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Article: PROFILE ADRIAN HOMER: Saving bundle.(Abbey National Bank)(Occupation overview)
- Article from:
- New Media Age
- Article date:
- October 29, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Abbey was slow to make serious use of the web, but for the last two years under Adrian Homer its site has been afforded major investment and is on its way to being a class leader
Banks are like supertankers: big and slow to turn around. Weighted down with legacy systems, integration issues following takeovers and competing commercial imperatives, trying to change direction can be a Herculean task. So when Adrian Homer, head of online delivery for Abbey, arrived in 2007 tasked with totally renovating the bank's website, he had his work cut out. But he was ready for the long haul.
"When I joined, the site had more than 1,200 pages. There weren't even any ...
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