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Article: American Family Insurance and MTV Team Up to Put a Teen Driver's Skills to the Test in a New Short-Form Series.
- Article from:
- Biotech Week
- Article date:
- November 4, 2009
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American Family Insurance has partnered with MTV and Mindshare Entertainment to reach teenagers directly on an issue that can save their lives - the passage they must make from new, inexperienced driver to confident, capable young adult driver. The integrated marketing effort includes a five-episode series, "The Road to the Woodies," in which a teenage driver navigates closed-course obstacles and typical teen distractions to improve her driving skills using American Family Insurance's proprietary Teen Safe Driver program (see also American Family Insurance).
The integrated promotion kicks off today, the first day of National Teen Driver Safety Week, with the ...