Article: Grocery Cart Headaches.

In an effort to better understand consumer behaviors sparked by the recession, Northlich and Marketing Research Services, Inc. (MRSI) teamed up to gain insights into consumers' grocery shopping behaviors through qualitative and quantitative research. Through this research, Northlich and MRSI aim to uncover important consumer attitudes about industry issues related to the private-label versus brand-name battle, underlying values resulting from the challenging economic climate and products/brands with which consumers will gravitate post-recession (see also Northlich).

On October 7 and 8, Northlich, along with market research experts, MRSI, engaged consumers ages ...

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