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Article: Leading Japanese Online Retailer Rakuten Builds Super-Database for Marketing and Customer Management on Teradata.
- Article from:
- Biotech Week
- Article date:
- November 4, 2009
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Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, announced that Rakuten, Inc., Japan's largest online shopping mall with multiple business units, headquartered in Shinagawa-ku, Tokyo, has deployed the Teradata Active Enterprise Data Warehouse platform to serve as the information infrastructure for the "Rakuten Super-Database." The system will integrate marketing data from each of its affiliated companies for centralized analysis and utilization in an integrated, holistic way across the group enterprise, which is led by Hiroshi Mikitani, chairman and president (see also Teradata Corporation).
By building the database, Rakuten has ...