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Article: An Essential Global Market Review of Probiotics - Forecasts to 2013.
- Article from:
- Gastroenterology Week
- Article date:
- November 2, 2009
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Research and Markets (http://www.researchandmarkets.com/research/7c170e/global_market_revi) has announced the addition of the "Global Market Review of Probiotics - Forecasts to 2013" report to their offering (see also Research and Markets).
Probiotics are the so-called 'good bacteria' which help to maintain a healthy balance of bacteria within the digestive system. The World Health Organization (WHO) defines probiotics as "live micro-organisms which, when consumed in adequate amounts, provide measurable health benefits".
Around 30% of the global population buys into the probiotic dairy sector on a regular basis, representing a major part of the US$85bn ...