Article: Study data from University of Michigan provide new insights into physiology.

According to recent research from the United States, "Priming research has shown that repeated exposures to first-person singular pronouns (I, my, me, mine) activate an individualistic orientation, whereas first-person plural pronouns (we, our, us, ours) activate a collectivistic orientation."

"However, little research has been done to explore the opposite direction of influence such that one's cultural orientation determines one's choice between first-person singular versus plural pronouns. The authors conducted three studies to examine the effects of one's cultural orientation on one's use of first-person possessive pronouns," wrote J. Na and colleagues, ...

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