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Article: Agency Builds Impressive Legacy: Bodine Marketing Group Welcomes 4th Generation.
- Article from:
- Obesity, Fitness & Wellness Week
- Article date:
- November 7, 2009
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In an industry that is short on longevity and long on turnover, Bodine Marketing Group stands as a rare exception. With the addition of James D. Bodine (JD) as Principal, the agency joins an elite group of fourth-generation marketing firms (see also Bodine Marketing Group, Inc.).
Bodine Marketing Group started in 1931 as Elmer P. Cook Associates serving the likes of Hires Root Beer and Campbell's Soup. The agency passed from Cook to his son Elmer, and then to Cook's grandson, James F. Bodine (Jim), President of Bodine Marketing Group. Since its inception, Bodine Marketing Group has provided integrated sales and marketing programs and initiatives for both the ...