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Article: Samsung Partners With Current Media to Generate Excitement for Samsung Mobile by Engaging Consumers.
- Article from:
- Ecology, Environment & Conservation
- Article date:
- November 6, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Samsung Electronics Co., Ltd. and Current Media have partnered to support the global launch of Samsung Mobile's innovative, environmentally friendly touch screen phone, "Blue Earth." Leveraging Current Media's successful Viewer Created Advertising Messages (VCAM) platform, the "Blue Earth" campaign will invite consumers in the United Kingdom and Italy to produce Samsung Mobile's next television commercial.
Developing a VCAM for international distribution is a first for both companies and illustrates the growing trend of global marketers engaging consumer segments in multiple countries with consistent messages via interactive campaign platforms. Through its ...