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Article: Screenvision and NASCAR Launch Branded Cinema Entertainment Partnership.
- Article from:
- Entertainment Newsweekly
- Article date:
- November 6, 2009
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The National Association for Stock Car Auto Racing (NASCAR) and Screenvision, the world's leading cinema advertising company, announced a partnership to bring the thrills, drama and stars of NASCAR to moviegoers nationwide, while providing NASCAR official sponsors a unique opportunity to showcase their ties to the sport.
Each month, Screenvision will run original NASCAR content in theatres nationwide. In a new move for both companies, NASCAR Media Group will also create and produce a 90-second NASCAR long-form content piece, which could include racing highlights, top moments, driver profiles, behind-the-scenes vignettes and fan tributes. Approximately 45 million ...