Article: ConAgra Foods' Manwich[R] Brand Launches New TV Campaign Promoting Full Serving of Vegetables.

ConAgra Foods' Manwich[R] brand announced this week a new television advertising campaign promoting the full serving of vegetables found in each serving of Manwich. A standard quarter-cup serving of Manwich Original contains a half-cup of vegetables, making it easier for consumers to get their recommended five servings of vegetables and fruit each day.

The new television advertisements mark Manwich's first new creative campaign in three years and the first time Manwich has aired 30-second units. Prior television ads were limited to 15 seconds. In December, the new "full serving of vegetables" message will also appear on packaging. Although Manwich has long held ...

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