Article: Prudential Financial Launches Morse Code "SOS" Advertising Campaign.

Prudential Financial, Inc. (NYSE:PRU) announced that it is launching a major advertising campaign highlighting the company's solutions for businesses facing a variety of challenges in the post-financial crisis environment. The multimillion dollar advertising campaign centers around Prudential answering an "SOS" call from corporations looking for a partner with the financial strength and solutions for their retirement plans, asset management and group life insurance needs.

"Companies are looking for help to address the unprecedented challenges they face as a result of the financial crisis, the continuing difficult economic environment and long-term business ...

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