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Article: Mercury Media Expands Executive Roster.
- Article from:
- Investment Weekly News
- Article date:
- November 7, 2009
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Mercury Media, the largest privately-owned, full service direct response media agency in the country, announced the addition of Chris Conderino and Mitchel G. Bader to its executive roster. A New York media specialist, Conderino has been named EVP of Planning and Corporate DR, where she will lead the agency's new Corporate DR specialty practice, catering to the growing number of blue chip clients moving away from traditional brand advertising toward measured media solutions that fuse traditional and direct response advertising strategies. Conderino will also expand the agency's strategic planning capabilities to support all client industries and business units, and launch ...