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Article: Cabela's Expands Customer Loyalty Program via Partnership with Cenex Brand.
- Article from:
- Investment Weekly News
- Article date:
- November 7, 2009
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Cabela's Incorporated (NYSE: CAB) has partnered with CHS, a leading energy, grains and foods company, to create a new credit card and loyalty program for Cenex, a brand of CHS.
The new Cenex co-branded Cabela's CLUB Visa card offers the same great benefits as the Cabela's CLUB Visa credit card, with the added benefit for all CLUB members of double points or 2 percent in CLUB points for every purchase made at any of the 1,600 Cenex-branded fueling centers. Additionally, CLUB members receive 2 percent for all purchases at Cabela's and 1 percent for all non-Cabela's purchases. Points can be redeemed for free Cabela's merchandise of the cardholders' choice. Cenex ...