|
|
Article: comScore Named a Winner of 2009 Chicago Innovation Awards for Ad Effx, a Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns.
- Article from:
- Investment Weekly News
- Article date:
- November 7, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
comScore, Inc. (NASDAQ:SCOR), a leader in measuring the digital world, announced that it has been selected as a winner of the 2009 Chicago Innovation Awards. The eighth annual competition honors significant innovations and highlights the creative spirit of the Chicago region. comScore was awarded this honor for Ad Effx™, a holistic solution that quantifies of the effectiveness of online advertising campaigns in generating increases in site visitation, trademark search queries and both online and in-store sales - even with minimal clicks on the display ads themselves.
"We are both humbled and honored to be selected as a recipient of this year's Chicago ...