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Article: Staples, Inc. and AEG Announce Lifetime Naming Rights Agreement for STAPLES Center.
- Article from:
- Entertainment & Travel
- Article date:
- November 7, 2009
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Staples, Inc. (Nasdaq: SPLS), the world's largest office products company, and AEG, a leading sports and entertainment presenter, announced that Staples has elected to extend its naming rights agreement for the AEG-owned STAPLES Center, one of the nation's leading sports and entertainment arenas. With Staples paying a previously negotiated fee, its original 20-year naming rights agreement will now be extended in perpetuity. This arrangement creates the first lifetime naming rights extension for a major-market arena.
"As Staples has grown to become the world's leading office products company, it is fitting that we shared an association with STAPLES Center, the ...