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Article: Chase Selects Philadelphia for Enhanced Local Marketing Campaign.
- Article from:
- Investment Weekly News
- Article date:
- November 7, 2009
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Chase Card Services, a division of JPMorgan Chase & Co. [NYSE:JPM], today launched a multi-million dollar marketing and advertising campaign specifically targeting Philadelphia. This campaign introduces Chase SapphireSM, the new, next generation rewards card designed for the affluent market. Chase will reach Philadelphia-area residents through a variety of channels, from their daily news source to their morning commute, to pique interest in Chase Sapphire.
Beginning today, Chase will launch Chase Sapphire marketing through a multi-faceted campaign in Philadelphia, including "domination" of 30th Street Station, a partnership with Philadelphia magazine, street ...