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Article: Burger King Corp. Names Premium Surge Promotions Its Toy Premium Manufacturing Supplier Agency of Record.
- Article from:
- Marketing Weekly News
- Article date:
- November 7, 2009
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Premium Surge Promotions, a leader in product-based marketing, announced that Burger King Corp. (NYSE:BKC) has named it the restaurant chain's premiums manufacturing supplier agency of record ("AOR"). Premium Surge is a promotions agency specializing in the design and manufacturing of one-of-a-kind incentive products and has been a premium supplier for Burger King Corp. for more than seven years. Under the new agreement, Premium Surge will have full manufacturing responsibility for 100% of toy premiums and other incentive products for all BURGER KING[R] restaurants, worldwide.
"We are very pleased and humbled that Burger King Corp. has chosen our company to ...