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Article: Memorable Customer Experiences: Research Anthology - a Popular Tool amongst Businesses Seeking to Make an Impact in a Competitive World.

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Marketing Weekly News
Article date:
November 7, 2009
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Research and Markets (http://www.researchandmarkets.com/research/970531/memorable_customer) has announced the addition of the "Memorable Customer Experiences: A Research Anthology" report to their offering.

Experiential marketing or memorable customer experiences, is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them.

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