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Article: 77kids by american eagle Opens Pop-up Store at the Mall at Robinson for 77 Days.
- Article from:
- Marketing Weekly News
- Article date:
- November 7, 2009
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77kids by american eagle, the kids brand from American Eagle Outfitters, Inc. (NYSE: AEO), and The Mall at Robinson, announced a special pop-up store for the holiday season. The store opens to customers beginning Wednesday, October 21, for 77 days. Launched in October of 2008, 77kids has been an online only brand, until now. This is the first-ever opportunity for customers to experience 77kids in a bricks-and-mortar environment, and the only one in the country. The store will be located on the second floor of The Mall at Robinson, next to the food court. Permanent 77kids stores are planned for 2010.
"We are excited to offer our friends in the Pittsburgh-area the ...