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Article: Badda Bing, Badda Boom: Carl's Jr. Goes Italian with the New Parmesan Chicken Sandwich.
- Article from:
- Marketing Weekly News
- Article date:
- November 7, 2009
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Today Carl's Jr.[R] restaurants launched its newest creation: the Parmesan Chicken Sandwich. Featuring a crispy breaded chicken fillet topped with melted cheese, smothered in authentic marinara sauce all on a sesame seed bun, wise guys everywhere are lining up at the drive-thru to chow down.
"Many people love the taste of a breaded chicken breast fillet covered with cheese and a zesty marinara sauce," said Brad Haley, executive vice president of marketing for Carl's Jr. "The new Parmesan Chicken Sandwich from Carl's Jr. is a big sandwich that will fill those cravings in a big way. End of story. Capiche?"
The sandwich, available for $3.99 or $6.49 as a ...