Article: Mattel[R] Launches New Online Shopping Destination.

Mattel, Inc. today, announced the launch of MattelShop.com, an online shopping destination committed to delivering play everyday by offering a complete selection of Mattel products, informative content, and an immersive social shopping experience.

"We have developed a unique online shopping destination that is playful, social and informative," said Chuck Scothon, General Manager & Senior Vice President, Mattel Digital Network. "The MattelShop.com serves as a research and shopping tool allowing parents, grandparents and gift-givers alike to choose the best toys for children this holiday season."

Mattel conducts research just about every day of the year to ...

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