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Article: The People Have Tweeted: Mutual of Omaha Announces Finalists for National Ads.
- Article from:
- Pediatrics Week
- Article date:
- November 7, 2009
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Mutual of Omaha, proud sponsor of life's aha momentsSM, has announced the top finalists in its Web campaign to determine the stars of the insurance company's new commercials. The online voting campaign is the first time a company has relied largely on social media to select who will appear in its ads.
"When we launched our campaign earlier this year, we quickly discovered how personally and emotionally people responded to these inspirational stories," said John Hildenbiddle, senior vice president of brand management and public relations at Mutual of Omaha. "The logical next step was to ask the public to decide whose stories would appear next. The response we've ...