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Article: Allstar teams with rock band Weezer on new Snuggie.(Field Reports)
- Article from:
- Response
- Article date:
- October 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Questex Media Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TUSTIN, Calif. -- On Sept. 18, principal shooting occurred for a new DRTV campaign for Allstar Marketing's latest iteration of its blanket sensation, the Snuggie. Teaming with top-selling alt-rock band Weezer--well known for such hits as "The Sweater Song," "Buddy Holly," "Say It Ain't So" and "Beverly Hills"--Allstar's new campaign for the "Weezer Snuggie" is expected to hit TV airwaves in mid-October.
The launch of the product is timed in conjunction with the release of the band's new album, "Raditude," on Oct. 27. While some might be surprised at the pairing, those with an understanding of the band's history and the cult-like status of the Snuggie aren't ...
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Article: Allstar Systems Announces New Austin Office Opening
PR Newswire;
August 26, 1997 ;
700+ words
...HOUSTON, Aug. 20 /PRNewswire/ -- Allstar Systems, Inc. (Nasdaq: ALLS) announced ... Texas market with a new branch office. Allstar Systems, Inc. executed a lease on a ... Austin employment opportunities within Allstar Systems may email a cover letter and attach ...
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