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Article: On a roll: international franchiser Cinnabon is sticking with the sweet success of its Money Mailer campaign.(CORPORATE CASE STUDY)
- Article from:
- Response
- Article date:
- October 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Questex Media Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You can't walk through a shopping mall and avoid being stopped in your tracks by the mesmerizing smell of those warm, gooey cinnamon rolls that have made franchiser Cinnabon a success for the past 25 years. And the company has a lot to celebrate during its silver anniversary.
Despite a difficult fourth-quarter 2008, with economic woes lasting into 2009, and which produced low if any profit for many retailers--especially ones where half the battle is getting consumers to enter a shopping mall to spend money--Cinnabon reported great success with a targeted marketing campaign that it created with direct response partner Money Mailer.
Leading the retail ...
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Article: Cinnabon introduces new reduced-fat cinnamon roll and ...
Business Wire;
May 1, 1997 ;
700+ words
... ... BUSINESS WIRE)--May 1, 1997--Cinnabon, the bakery that popularized cinnamon ... Seattle-based company. Like the classic Cinnabon and its smaller version the Minibon ... Minibon Delight will be available in Cinnabon's U.S. mall bakeries and supermarket ...
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