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Article: IBM Global Trucking Study: Fuel Efficiency, High-Tech Features More Important than Brand Name; Fleet Owners Turning to Hybrid Vehicles, Telematics, to Improve Sustainability.
- Article from:
- M2 Presswire
- Article date:
- October 30, 2009
CopyrightCOPYRIGHT 2009 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-30 October 2009-IBM: IBM Global Trucking Study: Fuel Efficiency, High-Tech Features More Important than Brand Name; Fleet Owners Turning to Hybrid Vehicles, Telematics, to Improve Sustainability(C)1994-2009 M2 COMMUNICATIONS
RDATE:28102009
ATLANTA -- IBM (NYSE: IBM ) today announced the findings of a new global study, which shows that trucks will become more fuel efficient, environmentally sound and safer due to the adoption of new technologies throughout the vehicle. The use of these innovations will help truck manufacturers differentiate their vehicles, as the study shows that brand names of trucks are becoming less important.
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