Article: IBM Global Trucking Study: Fuel Efficiency, High-Tech Features More Important than Brand Name; Fleet Owners Turning to Hybrid Vehicles, Telematics, to Improve Sustainability.

M2 PRESSWIRE-30 October 2009-IBM: IBM Global Trucking Study: Fuel Efficiency, High-Tech Features More Important than Brand Name; Fleet Owners Turning to Hybrid Vehicles, Telematics, to Improve Sustainability(C)1994-2009 M2 COMMUNICATIONS

RDATE:28102009

ATLANTA -- IBM (NYSE: IBM ) today announced the findings of a new global study, which shows that trucks will become more fuel efficient, environmentally sound and safer due to the adoption of new technologies throughout the vehicle. The use of these innovations will help truck manufacturers differentiate their vehicles, as the study shows that brand names of trucks are becoming less important.

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