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Article: Changing the channel: China's leading video-sharing sites are finding ways to draw advertising budgets away from TV.(special report: asia/pacific)(Youku.com and Tudou.com)
- Article from:
- Communication World
- Article date:
- November 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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China's Internet companies aren't known for their originality. Name any consumer Internet service popular today in the U.S. and it's likely there's at least one Chinese knock-off. The habit of taking familiar American business models and transplanting them to China has become a business model itself, to the point where in Chinese Internet circles, "C2C" no longer means "consumer-to-consumer"; it means "Copy to China."
It would be hard, then, to fault the founders of Chinas leading Internet video sites, Youku.com and Tudou.com, for savoring a certain irony as they watch YouTube--the pioneering ...