|
|
Article: Esquire looks to energize print with 3-D animation.
- Article from:
- Daily News Egypt (Egypt)
- Article date:
- October 30, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly.
Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.
Esquire's top editors are clearly enthused about the new technology, called "augmented reality."
"I felt like a caveman seeing fire for the first time," says David Curcurito, the magazine's art director.
Triggering the animation ...