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Article: Premier rides back to car arena.
- Article from:
- Mail Today (New Delhi, India)
- Article date:
- October 29, 2009
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PREMIER Ltd ( formerly Premier Automobiles Ltd) has re- entered the passenger car segment with the launch of its compact sports utility vehicle ( SUV), the Rio.
Priced at over Rs 5 lakh, the firm hopes to target small families with the vehicle.
" We will be launching more cars in the next financial year," said Maitreya Doshi, managing director, Premier Ltd.
The Rio, based on a Daihatsu model, will be sourced from China through a component supply agreement with the Zotye group. It seats five people and is powered by Premier's 1489 cc turbo diesel engine built on Peugeot technology delivering close to 65BHP and has fuel efficiency of about 16 km ...