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Article: Weider realignment facilitates a vertical marketing strategy.
- Article from:
- Chain Drug Review
- Article date:
- April 27, 1998
CopyrightCOPYRIGHT 1998 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SALT LAKE CITY - Weider Nutrition International Inc. has realigned its business to pursue a vertical marketing strategy targeting three product segments.
"As we approach the $250 million mark in annual sales, we have the opportunity to achieve new marketing effectiveness and operating efficiencies," comments chief executive officer Richard Bizzaro. "The vertical marketing strategy and organizational realignment are designed to maximize our multi-brand, multichannel strategy by providing greater focus within the three divisions."
The three new units are:
* Mass market, which will handle chain drug stores, discounters, supermarkets and convenience ...