Article: Automotive Dealers Learn How to Leverage Google's Secrets to Achieve Google-Like Success in Online Vehicle Advertising.

FirstLook Executive Applies Google Relevance Model to Automotive Internet Business

CHICAGO, Oct. 31 /PRNewswire/ -- Optimizing relevance for consumers has been the key to success for Google and now executives at FirstLook, the pioneer in automotive retail performance solutions, are illustrating how this model can be the key to success for automotive dealers in their online vehicle advertising. As a featured speaker during the Digital Dealer Conference and Expo in Nashville, Tenn., Pat Ryan Jr., FirstLook's Founder and CEO, will reveal to dealers how the Google Relevance Model can be applied to online vehicle advertising using Consumer Optimization techniques.

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