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Article: Automotive Dealers Learn How to Leverage Google's Secrets to Achieve Google-Like Success in Online Vehicle Advertising.
- Article from:
- PR Newswire
- Article date:
- October 31, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FirstLook Executive Applies Google Relevance Model to Automotive Internet Business
CHICAGO, Oct. 31 /PRNewswire/ -- Optimizing relevance for consumers has been the key to success for Google and now executives at FirstLook, the pioneer in automotive retail performance solutions, are illustrating how this model can be the key to success for automotive dealers in their online vehicle advertising. As a featured speaker during the Digital Dealer Conference and Expo in Nashville, Tenn., Pat Ryan Jr., FirstLook's Founder and CEO, will reveal to dealers how the Google Relevance Model can be applied to online vehicle advertising using Consumer Optimization techniques.
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