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Article: FURLA'S GROWTH SPURT.
- Article from:
- WWD
- Article date:
- August 25, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLEAN DESIGN, HIGHLY SKILLED WORKMANSHIP AND FRANCHISED STORES HAVE HELPED THIS COMPANY PROSPER.
BOLOGNA -- Furla is one of those overnight successes that took 70 years.
Between 1996 and 1997, the leather goods maker doubled its volume and has been making a name for itself outside Italy with its product and its franchised stores.
As customers pack its stores, the sales continue to grow. For 1998, Furla estimated sales at $40 million (converted from lire at current rates), up another 40 percent from 1997.
So what happened to spark such growth?