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Article: TRANSFERS: Online Remittance is a CRM Club for Wells; Allowing payments to relatives to be executed online boosts self-service for users and fraud prevention for the bank.(Business Innovation)
- Article from:
- Bank Technology News
- Article date:
- November 1, 2009
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John Adams
Remittance schemes can span a range of technology capabilities and access barriers, but the opportunity exists for banks to simplify both execution and fraud prevention by using the Web channel.
"[Online bank remittance] is like having an exclusive club. The banks are the ticket takers and security guards. And the only people that can get into this club are legitimate," says James Van Dyke, president of Javelin Research.
Wells Fargo, which recently expanded its ExpressSend remittance service to the Internet, hopes the offering will combine easy authentication with additional customer retention strategies, such as connecting ...