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Article: Gem Pricing Report.
- Article from:
- Jewelers Circular Keystone
- Article date:
- November 1, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Staff
As the holiday season approaches, dealers are expressing cautious optimism that consumers will return to the market. No one expects sales to be strong, but consensus is that the retail jewelry market is better prepared to cater to nervous consumers. Attracting customers--still concerned about job losses, tight credit, and debt--requires a proactive strategy. Retailers continue to focus on price points, value, and service to distinguish jewelry from competing products.
The jewelry industry has evolved. Stores are providing quality products at price points that can be supported by their geographic market. Dealers also are reporting a broadening of ...
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