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Article: Burke Warns: TV Shift Is Coming.(A&E Television Networks senior vice president Mark Garner)(Comcast Corp. chief operating officer Steve Burke )
- Article from:
- Multichannel News
- Article date:
- November 2, 2009
- Author:
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by Mike Farrell and R. Thomas Umstead
Denver-- Comcast chief operating officer Steve Burke warned at a CTAM Summit '09 panel here Sunday that content providers and cable operators that don't take heed to the shifting habits of video viewers to online and other alternative forms of viewing content, may wake up without a business in the not too distant future.
Opening the Cable & Telecommunications Association for Marketing's three-day conference, Burke said initiatives like Canoe, interactive and addressable advertising. and TV Everywhere aren't necessarily attempts to change the existing television ad model, but to get out in front of what he called "one ...