Article: Talks With Santa Bring Beary Good Holiday News: Build-A-Bear Workshop Becomes Santa's Workshop for the Holidays.

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ST. LOUIS -- In a surprise move that is leaving the retail world breathless and parents and kids jumping for joy, Santa announced he is merging his operations with Build-A-Bear Workshop([R]). On Sunday, Nov.1, Santa and his helpBEARS magically transformed Build-A-Bear Workshop stores across the world into Santa's Workshop just for the holidays. From Los Angeles to New York, Montreal to Miami, new Santa's Workshop signs now cover the popular retailer's brand name marquee for the entire holiday season.

The new holiday look heralds a fun, new and interactive experience for Guests, who will be ...

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