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Article: Talks With Santa Bring Beary Good Holiday News: Build-A-Bear Workshop Becomes Santa's Workshop for the Holidays.
- Article from:
- Business Wire
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Kicks Off Giving Season with Campaign to Benefit Toys for Tots
ST. LOUIS -- In a surprise move that is leaving the retail world breathless and parents and kids jumping for joy, Santa announced he is merging his operations with Build-A-Bear Workshop([R]). On Sunday, Nov.1, Santa and his helpBEARS magically transformed Build-A-Bear Workshop stores across the world into Santa's Workshop just for the holidays. From Los Angeles to New York, Montreal to Miami, new Santa's Workshop signs now cover the popular retailer's brand name marquee for the entire holiday season.
The new holiday look heralds a fun, new and interactive experience for Guests, who will be ...