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Article: INTERACTIVE: COLLEGE CLUB SITE BEGINS MARKETING WITH MCI SUPPORT.
- Article from:
- Advertising Age
- Article date:
- August 31, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Web site college Club marks its first marketing foray today with partnerships with MCI Communications Corp. and Kaplan Educational Centers and an ambitious plan to build college intranets.
College Club (www.collegeclub.com) offers free services that allow students to listen to their College Club e-mails by calling a toll-free number. Friends and family can also use the number to leave voice messages, which can be picked up via phone or a computer. For a $7.95 monthly fee, the service can also page students when they have e-mails.
"We're rolling out intranets at the local level, which are accessible by both phone and computer," said Michael Pousti, College Club ...