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Article: New York State Diabetes Campaign Launches 'Half the Care' Ad Campaign to Improve Diabetes Care.
- Article from:
- PR Newswire
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Media Campaign Rallies Providers to Tackle Diabetes Epidemic in New York State
NEW YORK, Nov. 2 /PRNewswire/ -- With 1.7 million New Yorkers suffering from diabetes, and 3.7 million at risk for developing the disease, the New York State Diabetes Campaign today unveiled a statewide advertising initiative urging physicians to provide more comprehensive care to their patients with diabetes.
Diabetes patients receive only 45% of recommended clinical care based on national guidelines for screening, diagnosis, treatment, and follow-up.* In response to this startling finding, the "Half the Care" campaign features full-page images of doctors split in half to ...