Article: New York State Diabetes Campaign Launches 'Half the Care' Ad Campaign to Improve Diabetes Care.

Media Campaign Rallies Providers to Tackle Diabetes Epidemic in New York State

NEW YORK, Nov. 2 /PRNewswire/ -- With 1.7 million New Yorkers suffering from diabetes, and 3.7 million at risk for developing the disease, the New York State Diabetes Campaign today unveiled a statewide advertising initiative urging physicians to provide more comprehensive care to their patients with diabetes.

Diabetes patients receive only 45% of recommended clinical care based on national guidelines for screening, diagnosis, treatment, and follow-up.* In response to this startling finding, the "Half the Care" campaign features full-page images of doctors split in half to ...

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