Article: In pursuit of beauty.(Well-Being)

Beauty is in the eyes of the beholder.  If this cliché is true, the beauty industry would not have been a giant that haunts every woman’s dreams.  For centuries, maybe even before the age of Cleopatra up to this day, the importance of beauty has apparently increased.  This is beside the fact that even as women reach for personal freedoms and economic rights, the emphasis on beauty may be a way to hold onto a feminine image while shedding feminine roles (as evident in the varied roles that they play today). Even related literature shows that the quest for beauty continuously rings the cash register for cosmetic sales reached $18 billion in 1987 ...

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