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Article: comScore Announces Availability of comScore/ImpactRx Physician Behavioral Measurement(TM) Solution.
- Article from:
- PR Newswire
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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First-of-its-Kind Intelligence Tool Illuminates Impact of Physicians' Digital Media Usage on Prescription Writing Behaviors; Helps Marketers and Advertisers Communicate Pharmaceutical Benefits to Key Influencers
RESTON, Va. and MT. LAUREL, N.J., Nov. 2 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore/ImpactRx Physician Behavioral Measurement(TM) solution, the only digital measurement solution that connects physicians' online and mobile behaviors to their actual prescription writing activities. This solution is carefully designed to ...