Article: comScore Announces Availability of comScore/ImpactRx Physician Behavioral Measurement(TM) Solution.

First-of-its-Kind Intelligence Tool Illuminates Impact of Physicians' Digital Media Usage on Prescription Writing Behaviors; Helps Marketers and Advertisers Communicate Pharmaceutical Benefits to Key Influencers

RESTON, Va. and MT. LAUREL, N.J., Nov. 2 /PRNewswire-FirstCall/ -- comScore, Inc. , a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore/ImpactRx Physician Behavioral Measurement(TM) solution, the only digital measurement solution that connects physicians' online and mobile behaviors to their actual prescription writing activities. This solution is carefully designed to ...

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