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Article: CHINESE CARMAKERS KEEN ON AUTO FINANCE ARMS.
- Article from:
- AsiaPulse News
- Article date:
- November 3, 2009
CopyrightCOPYRIGHT 2009 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEIJING, Nov 3 Asia Pulse - Beijing lawyer Carol Ma could never imagine that she would own her second car, a BMW 525i, so soon.
"Just after the salesman introduced BMW's auto financing service to me, I made up my mind straight away at the 4S store, attracted by the easy acquisition process of the car, convenient financing procedure and favorable interest rate," said 31-year old Ma.
German luxury carmaker BMW was the first among 10 auto-financing companies to initiate the "zero interest rate" promotion campaign in China in September 2008.
After paying just 30 to 40 per cent of the total, customers could drive their BMW car away and pay the rest ...