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Article: 69% of North American Companies With Established Market Intelligence Function Respond to Potential Economic Upturn by Increased Spending on MI.
- Article from:
- PR Newswire
- Article date:
- November 3, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, November 3 /PRNewswire/ -- Global Intelligence Alliance (GIA) (http://www.globalintelligence.com/), a global strategic market intelligence and advisory group, has released a 2009 Global Market Intelligence Survey report that predicts global investments in Market Intelligence (MI)* to increase over the next two years. Of the global corporate respondents on average 53% said they will increase spending due to pressures and opportunities arising from the economic downturn. The role of MI has also grown in sophistication as companies recognize its importance when it is not 'business as usual'.
Regional rankings: % Companies with established MI functions (% ...