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Article: Toshiba and ESPN Announce Innovative Ad Campaign and Sponsorship.

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PR Newswire
Article date:
November 3, 2009
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NEW YORK and BRISTOL, Conn., Nov. 3 /PRNewswire/ -- Toshiba and ESPN, two companies built on innovation, today announced a new multi-platform sponsorship ad campaign launching in November and running throughout December of 2010. The campaign, which will promote both Toshiba televisions and laptops, contains digital elements across ESPN.com as well as traditional television spots, in an effort to reach ESPN fans across numerous screens.

The two companies are collaborating on four custom spots, which use humor to connect the ESPN fan to the Toshiba brand. The spots demonstrate the superior experience fans have when watching sports on a Toshiba LED TV or a laptop. ...

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