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Article: Beatles Rock Band Commercial Helmed by GARTNER's Marcel Langenegger on 'Abbey Road'.
- Article from:
- Business Wire
- Article date:
- November 3, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SANTA MONICA, Calif. -- On September 9, The Beatles Rock Band game was launched with a :30 television commercial produced by GARTNER and directed by Marcel Langenegger.
Created via RDA Integrated in partnership with MTV Games and Apple Corps. Ltd., "Abbey Road" utilizes state-of-the-art technology and never before seen archive footage to bring the 1969 Beatles legendary album cover to life with John, Paul, Ringo and George joined by hundreds of adoring fans.
The game's success (it sold out one quarter of its inventory the first week) and its steady climb in sales (the game is outselling Guitar Hero 5) is no revelation. What hasn't been told until now is ...