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Article: Strategy Analytics: Consumers Desire Bluetooth Headsets and Speakerphones from Bose & Sony.
- Article from:
- Business Wire
- Article date:
- November 3, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Motorola and Nokia Also Among Most-Preferred Brands
BOSTON -- A recent Strategy Analytics survey of vehicle owners in the USA and Western Europe found that Bose was rated as the most-preferred brand for Bluetooth headsets and speakerphones by consumers in the USA, while those in Western Europe rated Sony as their most-preferred brand for these products.
"Even though Bose does not currently offer Bluetooth headsets and speakerphones, 45% of US respondents rated Bose as a preferred brand for these products," commented Chris Schreiner, Senior Analyst at Strategy Analytics.
Kevin Nolan, Vice President of the Strategy Analytics User Experience ...