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Article: Cars.com to Kickoff Marketing Plan With Super Bowl XLIV Ad.
- Article from:
- PR Newswire
- Article date:
- November 3, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Site Builds Confidence with Third Consecutive Year in the Big Game
CHICAGO, Nov. 3 /PRNewswire/ -- Cars.com will once again kickoff its 2010 marketing campaign with an advertisement on Super Bowl XLIV, which will air on CBS on February 7, 2010. This is the third consecutive year that Cars.com will advertise in the Big Game.
"Super Bowl is the largest stage in advertising and a proven brand-builder for Cars.com," said Mitch Golub, president of Cars.com. "Our presence in each of the past two years has paid off, exposing our brand to record audiences and building awareness of the site and service we offer to car shoppers. It is a smart investment that ...