Article: Why Do It? Because We Can! Favorite Stupid Biotech Tricks.

BioWorld Today Columnist

Here we are in the summer doldrums, with visions of massive industry layoffs driven by clinical calamities dancing in our heads. It seemed a good opportunity to think back to a more innocent time, when even the craziest ideas were fundable . . . well, not always.

Some of our favorites - and thanks to the readers who shared their memories!

o The year was 1981, and Martin Apple was enthusiastically entertaining a New York Times reporter at the International Plant Research Institute, affectionately known to biotech history buffs as IPRI. Apple found himself in the uncomfortable position of explaining to his parents just ...

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