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Article: Swedish Electrolux to focus on R&D, marketing investments.
- Article from:
- Nordic Business Report
- Article date:
- November 3, 2009
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NORDIC BUSINESS REPORT-3 November 2009-Swedish Electrolux to focus on R&D, marketing investments(C)1994-2009 M2 COMMUNICATIONS http://www.m2.com
3 November 2009 - Swedish electronic appliances maker AB Electrolux (STO: ELUX B) prioritises investments in research and development, and marketing, ahead of capital expenditure, CEO Hans Straberg said at a corporate event in Stockholm on Tuesday.
Electrolux has increased its investments in product development from below 1% of the sales in 2002 to more than 2% in 2008.
The company has also raised its investments in marketing from 1% in 2003 to more than ...